Today millions of startups are sprouting out all around the world. That gives a good enough reason to make yourself standout and hustle to make your business thrive. Marketing and customer reach are two of the many factors that decide whether you grow or wither. Well, an eCommerce website can solve the two issues plus many more, now, and in the future. While we live in an uncertain world we need something that we can certainly change from time to time. This is what eCommerce gives us, flexibility, in addition to huge customer reach, and whatnot. The best part is, it can showcase and sell almost anything and makes your job a whole lot easier.
Top 5 reasons why eCommerce will thrive in years to come
Huge customer reach
4.66 billion! That’s your potential customer reach. That’s right. As of January 2021, 4.66 billion people use the internet. All these people can access your eCommerce store at the comfort of their homes. You can list anything legal, and they can order it with a click, and your courier partner will take care of the rest. The customers will get it at their doorsteps and you will get your sales moving without moving a muscle. But don’t forget to get a good hosting service to enable a better shopping experience. Even though there are a huge number of potential customers you will still have to reach them. That’s where marketing comes in.
Efficient marketing
Digital marketing is the most affordable and most rewarding marketing tactic until date. You need not spend a fortune on huge flex boards, brochures, nor newspaper ads anymore. You can easily use digital marketing to drive customers directly to your website. If you have no clue about it, you can find agencies that do it for you at affordable rates. There are a lot of options under digital marketing to choose from:
- Search Engine Optimization (SEO)
- Social media marketing
- Email marketing
- Pay per click , are a few to name.
Flexible as a wire
This could be the game-changer of it all. You set up a physical and want to add an extra space or a rack, it could be difficult and time-consuming. But the same thing can be done on an eCommerce website within a few hours at ease. You can change the layout, theme, categories, or add additional products with just a laptop or even a mobile device. It totally revolutionizes the whole retail sales by saving a lot of time and even more money.
It won’t rip your pocket
Having a physical store can be draining on your pocket. You need a big investment for the shop, in addition to monthly rent, electricity bill, taxes and a lot more that rips your money. You can cut the cost by a lot as you just need a space to store and pack your goods. The saved money can be used to grow your business even more! It sounds like a double dhamaka you shouldn’t miss out on.
You can sell world-wide
You can showcase your products and anyone in the world can easily buy it. That gives you a much higher percentage of conversions compared to the limited number of people visiting a physical store. A physical store can have customers from an area or a whole city, at most. This is just a scatter compared to the mammoth number of customers you could get from an eCommerce website.
They say, things begun are half done so just your eCommerce website started today and started building your million dollar business. Don’t worry about help, you will get plenty of it.
Kirti S